GS PlantOptics

A leading supplier of industrial software solutions in the Midwest

GS PlantOptics, formerly Wonderware Midwest, is an operating affiliate of GS Systems, Inc., and has been a leading supplier of industrial software in the region since 1985.

As the Midwest’s exclusive distributor of AVEVA software solutions, GS PlantOptics empowers you with an ever-expanding spectrum of applications. We remain committed to helping organizations build and leverage their industrial data foundation to achieve operational excellence, agility, and sustainability through five core competencies:

  • Industrial Data Infrastructure: Extract strategic value from your operational data through collection, contextualization, visualization and analysis to develop insights and informed corrective action.
  • Automation and Control (SCADA): Monitor and control production lines, processes, or entire plant infrastructure with vendor-agnostic solutions.
  • Operations Management: Leverage process data to regulate and improve production performance and quality.
  • Solutions for OEMs, Machine Builders: Unique applications including automation and control, data management, and content delivery.
  • Local Technical Services & Support: Product training, technical support, and value-add services to gain maximum value from your AVEVA implementation

GS PlantOptics has earned a reputation as a customer-first, value-driven automation partner. Today, we serve customers throughout the upper Midwest, including Iowa, Minnesota, North Dakota, South Dakota, Wisconsin, and the Upper Peninsula of Michigan.


We’ve enjoyed more than 30 years working as Wonderware in this region and this will continue, now as an AVEVA Select partner. GS PlantOptics is our new operating name that captures our past as GS Systems, but with an eye to the future where increasingly, leveraging plant data offers a key strategic capability for continuous process improvement.

~ John Gardner, President, GS PlantOptics


Upcoming Events Blue Background Image by GS PlantOptics

Wonder where Wonderware went?

We’ve updated our name to better align with the full scale of industrial software offerings available from AVEVA. Watch this quick video to learn how we continue to help organizations leverage industrial data throughout their operations as GS PlantOptics.

Our History

Our History


1985 GS Electronic System Corp Image by GS PlantOptics


Our story begins in 1985 as GS Electronic Systems Corp.


1985-89 IBM Plant Floor Image by GS PlantOptics formerly Wonderware

At the time, we were one of a small set of founding IBM plant floor business partners, with data collection systems interfaced to large IBM mainframes. The first IBM industrial product was the 5531 Industrial Computer with an optional 5 MB hard drive!

May 1990

1990 Windows 3.0 Image by Wonderware


Microsoft introduces the first commercial version of Windows 3.0, a viable competitor to the Apple Macintosh.

June 1990

1990 Wonderware Logo

1990 InTouch Advertisement by Wonderware

Wonderware releases a major disruption to the industrial market with the first man-machine interface (now human-machine interface or HMI) built on the Microsoft Windows operating system: InTouch.

GS Systems is named a founding channel partner for Wonderware Software on June 15, 1990.


1990 InTouch System by Wonderware Video


1997 Hotlinks Cover by Wonderware

1997 Hotlinks 2 Image

Wonderware quickly becomes one of the fastest-growing software companies in the early 1990s, leveraging a radical advertising approach and even publishing its own trade magazine: Hotlinks.

In 1997, they introduce FactorySuite, a single-box industrial software suite including InTouch, InSQL Historian, and InBatch.


Wonderware Software is purchased by Siebe (later to become Invensys Operations Management).

1998 Invensys Logo


2003 Wonderware System Platform


Wonderware introduces System Platform, a context-based, data collection and plant information system that revolutionizes plant floor data management.


Wonderware Midwest Logo


GS Systems continues to grow alongside Wonderware and we are provided the opportunity (along with other top global channel partners) to operate as a Wonderware regional distributor. GS Systems begins doing business as Wonderware Midwest.


2014 Schneider Electric Logo with Transparent Background


Invensys, the parent company of Wonderware, is purchased by Schneider Electric of France.


AVEVA Logo Transparent Background

Schneider Electric merges their software assets into AVEVA, a publicly traded UK-based software company, and Wonderware becomes a brand under AVEVA’s portfolio.


2021 AVEVA Select Midwest Logo

OSIsoft is now part of AVEVA Logo

Wonderware Midwest is recognized as an authorized AVEVA Select channel partner, the premier partner designation.

AVEVA acquires OSIsoft and introduces the AVEVA PI System, accelerating digital transformation with advanced data management.


GS PlantOptics Logo and AVEVA Select Midwest Logos


Wonderware Midwest begins operating as GS PlantOptics to reflect our premier partnership status with AVEVA and our refined focus on industrial data management for improved productivity and operational agility.